Upcycle

Recycle

At Simply Under, we’re committed to redefining men’s underwear through upcycling, sustainability, and timeless design. Our eco-friendly approach starts with our trusted suppliers, who cater to Europe and the US. Often, seasonal shifts leave them with leftover fabric stock that might otherwise go to waste. Instead, we transform these high-quality materials into our Core range—premium men’s underwear designed for comfort, durability, and style while honoring sustainable fashion.
To celebrate seasonal variability, we created the PoP! range—a playful collection featuring unique colors and bold print patterns. These one-of-a-kind pieces offer something special for men who value individuality and eco-friendly choices.

Sustainability extends to every detail in Simply Under’s designs. Waistband elastic and buttons, key components of our men’s underwear, are sourced thoughtfully. Our suppliers often order surplus to account for production losses, and we purchase these materials to minimize waste and ensure ethical manufacturing.
We also believe in adding a touch of personality. For example, our sleek black boxers might feature vibrant pink buttons—a fun detail that combines sustainable fashion with playful sophistication.
At Simply Under, we’re proud to deliver high-quality, eco-conscious essentials that redefine comfort, style, and responsibility in men’s underwear.

Our care labels are crafted from 100% cotton, making them fully biodegradable. While tagless labels might seem like a more elegant option, they often involve significant amounts of plastic during production and application—something we choose to avoid. After extensive wear trials, we’ve ensured our cotton labels are soft and won’t scratch your back, providing ultimate comfort.
Our brand tags are printed locally in Brisbane by ePrint, using 100% Ecostar recycled paper. This local collaboration reduces our carbon footprint while maintaining high-quality standards.

We strive to minimize unnecessary packaging to uphold our commitment to sustainability. Our standard packaging includes wrapping our products in recycled kraft paper or placing them directly into recycled mailing cartons. These are then sealed with paper-based water-activated tape. By avoiding single-use plastics, we focus on using biodegradable and eco-friendly alternatives that align with our environmental goals.
At Simply Under, every detail, from materials to packaging, reflects our dedication to creating sustainable and stylish essentials for men.

We continue to seek and develop new relationships to bring wonderful underwear to you.

Any chance for production automation? Using robots to increase production efficiency and have them made in Australia? Who knows! That’s our dream!!